Elisa's GCSE blog

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. -unique - quality  - experience  2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? We help celebrities to talk about their biggest secrets and find where its funny instead of hiding it                3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? -life hacks -lifestyle -fashion  4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  female mostly (90%) average age (37+) age profile (52%-15/37) segment ( 50% ABC1) marital status (57% married) 1) How are the cover lines written to make the audience want to buy the magazine? - They make the writing sta...

  1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? how Tatler is fabulous and the richest 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Page Impressions 3.4m Average HHI £247,168 Female 89% ABC1 90% AB 33% Average Age 29 London/SE 57% 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £843 MILLION SPENT ON FASHION IN THE PAST YEAR 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler? each pictures fits in with the months and t...

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW- good knowledge of how women are represented in historical adverts  and OMO EBI- What messages are reflected about the product in the 'chauffer' advert? who is the protagonist? 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/2 Q2: 3/12 Q3: 2/6 Q4: 3/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  - historical context  -cultural context -social context  4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes o...

  1)   Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)   Advertising CSP 2: Audrey Hepburn Galaxy advert 5)   Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) Why do advertisers use stereotypes?  to provide familiarity to a viewer   2) Explain how advertisements reflect the social and cultural contexts in which they were created.  media products and the representations in them can be seen as a product of the social and cultural context in which they are created  1) What is an advertising campaign? an organized course of action to promote a product or service 2) What is the objective of the NHS Represent campaign?   Increase knowledge about living and deceased organ donation amongst people of Black and Asian heritage. 3) What does this advert want people to do once they've seen it (the 'call to action')?  The advert wants people to do what helps and donate blood for certain groups that are in need. 4) Why is the advert called 'Represent'?  its called represent because its showing us unrepresenting backgrounds  5) Why have the producers chosen celebrities to feature in the advert? Give an e...

2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:0/1 Q2:0/1 Q3: 2/8 Q4: 0/2 Q5:0/2 Q6: 1/20 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. I missed out the marks because I didn't put enough effort and not enough information  3) Look specifically at  question 3  - did you successfully write about both the  preferred  and  oppositional  readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. I didn't read the question carefully 4) Now look at  question 4 . Write a definition of vertical integration plus the benefits of ...

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? narrative - the create a story about helping a woman reach her journey sound - old 1950 soundtrack for older audience  call to action - galaxy helps solve problem they are reaching out  Mise en scene / actor - they use CGI to use Audrey Hepburn   2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people. 4) What is intertextuality? When one media tex...