Industries: Ownership and control
1- What is a conglomerate in the media industries? A very large organisation that owns different types of media company 2- What is a subsidiary? A company that belongs to another company which is usually referred to as the parent company or holding What are the benefits for media companies of vertical integration? cost saving, market control 3- What are the benefits for media companies of horizontal integration? it allows companies to gain to get better revenue 4- What is convergence and what device has changed the relationship between audiences and producers? The advantage is that it allows different platforms to interact 5- Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. call of Duty, FIFA, Disney 6) What is convergence and what device has changed the relationshi...
Comments
Post a Comment