LEARNER RESPONSE


2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:0/1
Q2:0/1
Q3: 2/8
Q4: 0/2
Q5:0/2
Q6: 1/20

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

I missed out the marks because I didn't put enough effort and not enough information 

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.
I didn't read the question carefully

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here

the combination in one firm of two or more stages of production normally operated by separate firms

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

In purely financial terms, it is difficult to argue with the statement in the question. Hollywood
cinema is a multi-billion dollar industry these days and the likes of Marvel will spend upwards of
$200m in production budgets, a similar amount on global marketing campaigns and then expect
billion-dollar returns on their investment. However, it could be argued that low-budget films such as
Ken Loach’s I, Daniel Blake are not attempting to compete with Disney and Marvel and instead are
trying to exist on their own terms.

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