Advertising CSP 3: Represent NHS Blood campaign
1) Why do advertisers use stereotypes?
to provide familiarity to a viewer
2) Explain how advertisements reflect the social and cultural contexts in which they were created.
its called represent because its showing us unrepresenting backgrounds
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
it suggest that
media products and the representations in them can be seen as a product of the social and cultural context in which they are created
1) What is an advertising campaign?
an organized course of action to promote a product or service
2) What is the objective of the NHS Represent campaign?
an organized course of action to promote a product or service
2) What is the objective of the NHS Represent campaign?
Increase knowledge about living and deceased organ donation amongst people of Black and Asian heritage.
3) What does this advert want people to do once they've seen it (the 'call to action')?
The advert wants people to do what helps and donate blood for certain groups that are in need.
4) Why is the advert called 'Represent'?
The advert wants people to do what helps and donate blood for certain groups that are in need.
4) Why is the advert called 'Represent'?
its called represent because its showing us unrepresenting backgrounds
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Nicola Adams Adi Adeptian Chuka Umunna
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?it suggest that
This connotes the way how the bame community can call to action and fill those empty chairs to donate blood.
7) How does the advert match the key conventions of a typical urban music video?
The advert matches the key convections of a typical urban music video as it include mise-en-scene.
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
The advert subvert stereotypes as the black and Asian minorities are represented as a good community.
9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
The advert reinforces certain stereotypes as it includes the girl standing up for rapping and challenging communities.
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
7) How does the advert match the key conventions of a typical urban music video?
The advert matches the key convections of a typical urban music video as it include mise-en-scene.
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
The advert subvert stereotypes as the black and Asian minorities are represented as a good community.
9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
The advert reinforces certain stereotypes as it includes the girl standing up for rapping and challenging communities.
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
Close Up Shot
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