Advertising assessment learner response

 


1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 
WWW- good knowledge of how women are represented in historical adverts  and OMO
EBI- What messages are reflected about the product in the 'chauffer' advert? who is the protagonist?
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1/2
Q2: 3/12
Q3: 2/6
Q4: 3/12

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 
- historical context 
-cultural context
-social context 

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
-showing representations of black and asian minorities in successful roles, more people of that ethnicity

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

-genre/setting
-props 
-intertextuality(key messages)

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