OSP: Language and Representation Blog Tasks

 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

  • Logo/brand identity
  • Navigation – menus
  • Central image
  • Multimedia features – e.g. video 
  • Social media links / integration        
  • Logo/brand identity
  • Bio (personal details/information)
  • Profile image
  • Background/banner image
  • Images and video
  • Online engagement/audience interaction

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

- rashford supports good causes 

-quotes retveet- encouraging audiences 

-advertising his new book-self promotion

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.

-shows obsession/ fandom with celebrities in a modern culture 

- 354 million followers 

- clothes on this site cost thousands 

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

the context of his upbringing means he can convincingly support good causes 


5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

- Kardashian is highly sought after as a brand ambassador and is paid millions of dollars by companies to promote their products.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

costume- he wears a superhero cape and luxury brands D+G Burberry and lots of red ( shows that he's strong ,fierce passionate) it also links to man-united 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

he does a book club-aims to get children reading(response to national average)

- particularly boys 

- dated sterotypes of boys liking football 

- for them to get an accurate reading age 

 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

- reinforcing sterotypes of women in media 

-self- promotion/ shows obsession in a modern culture 

-using website to sell/promote her brands 

-her makeup brands/ fashion brands 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

- traditional gender stereotypes related to beauty and female worth 


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