Industries: Ownership and control
1-What is a conglomerate in the media industries?
A very large organisation that owns different types of media company
2- What is a subsidiary?
A company that belongs to another company which is usually referred to as the parent company or holding
What are the benefits for media companies of vertical integration?
cost saving, market control
3- What are the benefits for media companies of horizontal integration?
it allows companies to gain to get better revenue
4- What is convergence and what device has changed the relationship between audiences and producers?
The advantage is that it allows different platforms to interact
5- Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
call of Duty, FIFA, Disney
6) What is convergence and what device has changed the relationship between audiences and producers?
interact with different platforms
7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
I think they think Instagram is a better social media for everyone for example people from 14+ and using it more for homes and everything
8) What is the name of the media billionaire who used to own Fox?
Rupert Murdoch
9) List 10 companies that are part of the Disney media empire. The graphic below will help you.
- Pixar Animation Studios.
- Marvel Entertainment
- The Muppets Studio
- Caravan Pictures in Hollywood.
- Core Publishing.
- Walt Disney Studios.
- Vice Media
- Lucasfilm
- Disneyworld
- Blue Sky
- 10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article.
it allows broadcast for better movie genres
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