KISS FM Breakfast show CSP

 

1) Read page 2. What is KISS FM's mission?

encompassing music entertainment and community engagement

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

KISS has tried to move with the times by engaging on social media with its listeners and by bringing in DJs who they think will appeal to a younger target audience. Jordan and Perri took over the KISS FM Breakfast show in summer 2020 after previous hosts Rickie, Melvin and Charlie left for BBC Radio 1.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 
leveraging digital media and technology to engage its 15-34 year-old audience across various channels.
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  
KISS Fresh focuses on playing the freshest new music, including hip-hop, R&B, house, garage, and bass music. It also features interviews, trending news, and exclusive first plays of new track
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 
KISS radio engages its audience through a multi-platform approach, including on-air radio, social media, live events, and streaming services
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
Listeners to the KISS Breakfast show can be viewed as either active or passive, depending on their level of engagement.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
Digital music players, podcasts, and internet radio also offer alternative ways to listen to music and radio content, fragmenting the audience compared to the more centralized listening habits of the 1960s. 
digital platforms like streaming services, podcasts, and internet radio offer a highly fragmented and personalized listening experience
9)Digital music players, podcasts, and internet radio also offer alternative ways to listen to music and radio content, fragmenting the audience compared to the more centralized listening habits of the 1960s.  How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
The KISS FM Breakfast show and Tony Blackburn's 1967 Radio 1 Breakfast show represent distinct eras in radio broadcasting with contrasting approaches to audience engagement and content delivery

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen? 
KISS Fresh focuses on playing the freshest new music, including hip-hop, R&B, house, garage, and bass music. It also features interviews, trending news, and exclusive first plays of new tracks

Comments

Post a Comment

Popular posts from this blog

Industries: Ownership and control

    1- What is a   conglomerate  in the media industries? A very large organisation that owns different types of media company 2- What is a subsidiary? A company that belongs to another company which is usually referred to as the parent company or holding   What are the benefits for media companies of vertical integration? cost saving, market control  3- What are the benefits for media companies of horizontal integration? it allows companies to gain to get better revenue  4- What is convergence and what device has changed the relationship between audiences and producers? The  advantage is that it allows different platforms to interact 5- Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. call of Duty, FIFA, Disney  6) What is convergence and what device has changed the relationshi...
Read more

learner and response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 1/12 Q4 : 2/2 Q5: 1/6 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. On  question 4 I did well because I was able to identify the picture  4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.  question 3 because maybe I didn't add that much details and not well explained  5) Finally, write a  new , detailed paragraph for  Question 3 - the unseen text 12 mark question . Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in...
Read more

Film Industry: Marketing - Marvel Cinematic Universe

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?  is the shared place where all 22 films featuring the comic book characters are set. 2) How much money have the MCU films made in total according to this article? The MCU is the most successful film franchise  , external , making more than $18.2bn (£13.7bn) to date 3) Why did Marvel create the Avengers films? to introduce the avengers  4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? sonny bought Spiderman because he's been the most successful character  5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel Studios   6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney announced plans for several new Marvel TV series , including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, ...
Read more