Elisa's GCSE blog

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. -unique - quality  - experience  2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? We help celebrities to talk about their biggest secrets and find where its funny instead of hiding it                3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? -life hacks -lifestyle -fashion  4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  female mostly (90%) average age (37+) age profile (52%-15/37) segment ( 50% ABC1) marital status (57% married) 1) How are the cover lines written to make the audience want to buy the magazine? - They make the writing sta...

  1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? how Tatler is fabulous and the richest 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Page Impressions 3.4m Average HHI £247,168 Female 89% ABC1 90% AB 33% Average Age 29 London/SE 57% 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £843 MILLION SPENT ON FASHION IN THE PAST YEAR 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the  pyschographic audience group  that best fits Tatler? each pictures fits in with the months and t...

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW- good knowledge of how women are represented in historical adverts  and OMO EBI- What messages are reflected about the product in the 'chauffer' advert? who is the protagonist? 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/2 Q2: 3/12 Q3: 2/6 Q4: 3/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  - historical context  -cultural context -social context  4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes o...