Elisa's GCSE blog

  1)   Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)   Advertising CSP 2: Audrey Hepburn Galaxy advert 5)   Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) Why do advertisers use stereotypes?  to provide familiarity to a viewer   2) Explain how advertisements reflect the social and cultural contexts in which they were created.  media products and the representations in them can be seen as a product of the social and cultural context in which they are created  1) What is an advertising campaign? an organized course of action to promote a product or service 2) What is the objective of the NHS Represent campaign?   Increase knowledge about living and deceased organ donation amongst people of Black and Asian heritage. 3) What does this advert want people to do once they've seen it (the 'call to action')?  The advert wants people to do what helps and donate blood for certain groups that are in need. 4) Why is the advert called 'Represent'?  its called represent because its showing us unrepresenting backgrounds  5) Why have the producers chosen celebrities to feature in the advert? Give an e...

2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:0/1 Q2:0/1 Q3: 2/8 Q4: 0/2 Q5:0/2 Q6: 1/20 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. I missed out the marks because I didn't put enough effort and not enough information  3) Look specifically at  question 3  - did you successfully write about both the  preferred  and  oppositional  readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. I didn't read the question carefully 4) Now look at  question 4 . Write a definition of vertical integration plus the benefits of ...