Magazines and Music Video assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW- you are picking up the marks for the terminology questions so now need to work on CSP questions.

EBI- Learn/revise the CSP'S in more detail so you can refer to them in longer answers 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2/2 
Q2: 2/8
Q3: 2/6

Q4:3/3

Q5: 1/6

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

-The choice of white and black font/typography against the natural setting connotes that the  magazine is both fresh and modern but from a classy, traditional base. This is likely how the  Tatler audience would like to see themselves 

- the fact cover star Emma Weymouth is mixed race suggests that Tatler is moving with the  times and responding to cultural changes in Britain around gender 

- the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere  signifying a well-produced, easy-to-read product that has been designed to be a pleasure for 

- The cover lines/masthead/main cover line create a frame for the main image, which again  focuses on the model and what she connotes.

 -The fact the cover star obscures the title of the magazine reflects how well established the  Tatler brand is – Britain’s oldest magazine is recognisable to its audience even with some of  the masthead behind the cover model 

-a conventional women’s magazine layout with a combination of main image and cover lines.  It is a busy front cover suggesting the magazine is packed with content, but the cover lines  are quite neatly presented in two distinct columns and are grouped around the centre 

 

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

-Some of the paparazzi photography is designed to make them look like ‘normal’ people so  readers can identify with them or feel closer to them. 

- Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more  working class backgrounds so again creating a point of contact with a working or middle  class audience. 

- Focuses on celebrities’ relationships – ‘double life’, ‘secretive star’, ‘baby daddy’, ‘Giovanna’s  heartache’ etc. Suggests these are important developments audiences want to hear the  latest on. 

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

-The performance element of most music videos directly addresses the viewer with the  artists, connecting with the fans through use of close-ups and breaking the fourth wall. The  drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’. The  audience has a sense they are seeing the ‘real’ Arctic Monkeys as they are not putting on an  act 

-music videos might represent artists as role models that fans can aspire to be like thus  allowing the audience to gain a sense of identity. The band are represented as ‘everyday  lads’ with typical clothes, costumes, and acne. They make eye contact with each other and look  to be having a laugh. The audience might feel they are achievable role models 

-the audience might watch music videos to reinforce values and behaviour. The lead singer  seems to not care about the filming of the music video, rarely making eye contact with the  camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of  identity as they can relate to the lead singer’s both nonchalant and rock and roll  

representation.