Media Effects Theory

 


 Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY: 
 > Why:  
DIVERSION/ENTERTAINMENT: 
 > Why: 
RELATIONSHIPS:
 > Why: 
 
the blue planet video suggests that its a relaxing and calming diversion and it can be really entertaining. the information can be related to oceans and wildlife and it can be a good documentary to watch.


1) Write a definition of a passive audience: 

An audience which accepts the messages encoded in a media text without challenge 

2) Write a definition of an active audience: 
 when audiences engaged in response of media text 

3) Write a definition of the hypodermic needle theory: 
A communication to the audience with direction and having power 

Comments

Post a Comment

Popular posts from this blog

learner and response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 1/12 Q4 : 2/2 Q5: 1/6 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. On  question 4 I did well because I was able to identify the picture  4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.  question 3 because maybe I didn't add that much details and not well explained  5) Finally, write a  new , detailed paragraph for  Question 3 - the unseen text 12 mark question . Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in...
Read more

Industries: Ownership and control

    1- What is a   conglomerate  in the media industries? A very large organisation that owns different types of media company 2- What is a subsidiary? A company that belongs to another company which is usually referred to as the parent company or holding   What are the benefits for media companies of vertical integration? cost saving, market control  3- What are the benefits for media companies of horizontal integration? it allows companies to gain to get better revenue  4- What is convergence and what device has changed the relationship between audiences and producers? The  advantage is that it allows different platforms to interact 5- Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. call of Duty, FIFA, Disney  6) What is convergence and what device has changed the relationshi...
Read more

Black Widow

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Marvel studio and distributed by Walt Disney Studios Motion Pictures, it is the 24th film in the Marvel Cinematic Universe (MCU). 2) What is conglomerate ownership and how does it link to Black Widow? several different, sometimes unrelated, businesses. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? made with a large budget and has big stars  4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the film. Tie - in products including books, toys and music were released  5) What was the production budget for Black Widow an...
Read more