Introduction to OSP: Influencers blog tasks
1) What years did YouTube, Twitter and Instagram launch?
Youtube- 2005 Twitter-2006 Instagram-2010
2) What is the definition of an influencer?
a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online
3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Many of the most famous influencers, such as Kim Kardashian (who has 221 million Instagram followers)
4) How big is the influencer industry according to the article?
by the end of 2019-$8bn a year end of 2022-$15bn more than 50 million people, and is the fastest-growing sector for small businesses in the world.
5) What are the problems associated with being an influencer?
mental health pressures, constant demands to maintain a flawless public image, financial instability and ethical concern
6) Why is it suggested that audiences actually like being sold products by influencers?
because they develop a sense of parasocial relationships
7) What representation of beauty is often found on Instagram or other influencer sites?
ideal- makeups
8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
they have both positive and negative on society and culture because they develop friendships and relationships and get influenced by it
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