KISS FM Breakfast show CSP
1) Read page 2. What is KISS FM's mission? encompassing music entertainment and community engagement 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. KISS has tried to move with the times by engaging on social media with its listeners and by bringing in DJs who they think will appeal to a younger target audience. Jordan and Perri took over the KISS FM Breakfast show in summer 2020 after previous hosts Rickie, Melvin and Charlie left for BBC Radio 1. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? leveraging digital media and technology to engage its 15-34 year-old audience across various channels. 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? KISS Fresh fo...