Elisa's GCSE blog

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? narrative - the create a story about helping a woman reach her journey sound - old 1950 soundtrack for older audience  call to action - galaxy helps solve problem they are reaching out  Mise en scene / actor - they use CGI to use Audrey Hepburn   2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people. 4) What is intertextuality? When one media tex...

  1) What year was the advert produced? 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were represented as the weaker sex, negative character traits, excessive emotion, lack of intelligence and madness. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? repetition  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Makeup - women's makeup were supposed to be clean. As well as with hair that it has to be perfect all the time whilst doing hard work at home . 5) Why is a picture of the product added to the bottom right of the advert? To give the audience a visual representations of the actual product so they are more pulled into buying the product. 6) What are t...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  In the 50s, 60s and 70s advertisements depicting the subservient  housewife   What stereotypes of women can you find in the post-2000s adverts? Give specific examples The stereotype of  women in advertising  is often negative. Representations through the history of advertising have suggested that women are powerless, only cleaning and bad driving   How do your chosen adverts suggest representations...

) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The rainbow shows us that the colour is bright and wants to make tell us that all colours make them happy  2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  I think that the USP is that its made by DIY because its colourful, playful and easier to eat  Part 2: Advert research 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience